Home » Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by Robert Govers
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Robert Govers

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Robert Govers

Published August 15th 2009
ISBN : 9780230230736
Hardcover
256 pages
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 About the Book 

The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academicformat but is atMoreThe topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.